Gorgeous hair should come with peace of mind

As we created Sūun Haircare, we made conscious decisions about the ingredients we would exclude from our unique formulations. We wanted to create shampoos without harmful chemicals, unlike most of the conventional hair care products in the market.


Everyday usage builds cumulative exposure

Women use an average of 12 personal care products per day, meaning they are exposed to 168 unique chemicals in cosmetics each day. Much of what we put on our skin and scalp is immediately absorbed and gets into our bloodstream — everyday usage builds cumulative exposure over a lifetime.

There is growing scientific evidence that exposure to lower levels of chemicals is contributing to modern diseases. Cancer is now the second leading cause of death in the US. One in 20 women were diagnosed with breast cancer just a few decades ago, currently it is 1 in 8.

As we created Sūun Haircare, we made conscious decisions about the ingredients we would exclude from our unique formulations, unlike many well-known haircare brands that contain harsh and harmful ingredients.

Women use an average of 12 personal care products per day, meaning they are exposed to 168 unique chemicals in cosmetics each day. Much of what we put on our skin and scalp is immediately absorbed and gets into our bloodstream — everyday usage builds cumulative exposure over a lifetime.

There is growing scientific evidence that exposure to lower levels of chemicals is contributing to modern diseases. Cancer is now the second leading cause of death in the US.One in 20 women were diagnosed with breast cancer just a few decades ago, currently it is 1 in 8. 

Ingredients matter


In the U.S. only 11 ingredients are banned from cosmetic formulations, in Europe, more than 1300 chemicals are banned or restricted.

At Sūun Haircare, we are committed to create conditioners and shampoos without harmful chemicals by only using ingredients that are 100% safe and clean.


Toxic Chemicals We Exclude

Reading about all of the many potentially toxic ingredients found in haircare products can be a little overwhelming, but staying away from them doesn’t have to be. Just pay attention to the most common ingredients and avoid purchasing products with these harmful chemicals.

Parabens

Parabens are preservatives commonly used in personal care products to prevent the growth of bacteria and mold. When taken into the body, parabens can mimic estrogen, disrupt hormones, and even pose a cancer risk. Commonly used in shampoos, look for words ending in “paraben”. You’ll often spot them labeled on hair products as isopropylparaben or benzyl paraben.

Sulfates

SLS (sodium lauryl sulfate) and SLES (sodium laureate sulfate) are inexpensive synthetic surfactants broadly used in shampoos, which often cause skin irritation and allergies. They strip hair of its natural oils, making hair dry and brittle. Plus, carcinogens ethylene oxide and 1,4-dioxane can be released in the manufacturing of SLES. On ingredient labels, look for “sodium laurel sulfate” and “sodium laureate sulfate.”

DMDM Hydantoin

DMDM hydantoin is a formaldehyde releaser preservative frequently found in haircare products. Research suggests that formaldehyde may be linked to several types of cancers. It can also cause irritation or allergic reactions on sensitive skin. Regardless, 20% of cosmetics and personal care products in the U.S. contain a formaldehyde-releaser, check yours.

Quartenium-15

Quartenium-15 is another unsafe formaldehyde releaser commonly found in haircare products. It works as a preservative by slowly releasing formaldehyde, which often irritates the eyes, skin, and lungs. Do check for this one in all personal care products used by your family.

Phthalates

Phthalates are used to increase spreadability, improve absorption, and make fragrances last longer. However, they are easily absorbed by the skin and have been linked to all sorts of health problems, including asthma, diabetes, and infertility. Look for ingredients with the word “phthalate,” such as “diethyl phthalate” or “benzylbutyl phthalate.”

Artificial Fragrances

Artificial ingredients can contain as many as 200 unique chemicals, often including phthalates. But since fragrance recipes are considered trade secrets, manufacturers aren’t required to disclose what those chemicals are. Avoid products that list “fragrance” on ingredient labels, instead, look for fully disclosed ingredients lists.