How it all began


One day, after discovering a well-known carcinogenic in the ingredient list on the back of my shampoo bottle, I realized I had to immediately change my hair care routine.

Many bad hair days, strange scents, and wasted dollars later, I realized it wasn’t going to be so easy. None of the hair care products I tried worked nearly as well as the ones I’d used before.

Refusing to choose between health and beauty, I took my search all the way to India — where I found true expertise in natural hair care.

I discovered Ayurveda, one of the oldest and most time-tested botanical systems in the world.

This plant-based science has been using plants, herbs, and natural oils for over 5000 years to create clean hair care products that really work.

Paula Reis, Founder and CEO Sūun Haircare

There was a time when I thought I might have to choose between living a healthy lifestyle free from toxic ingredients and having beautiful hair.

Informed by the Ayurvedic body of knowledge, we started our products' development. After months of heavy research, many stages of formula developments, and no cutting corners, we created Sūun Haircare signature blends.

We use authentic botanicals sourced from India, clean ingredients, and trusted Ayurvedic practices to offer safe, effective beauty products that gently clean, nourish and strengthen the hair.

We encourage you to upgrade to a clean beauty routine that respects your body and delivers its promises — and we would love to be part of your journey.

Paula Reis

Founder and CEO, Sūun Haircare


The best ingredients for radiant hair have been known in Ayurveda for over 5,000 years. We've put all our research into new formulas that combine the best in leading formulation science and botanicals used in traditional haircare for their proven results.

Karan and his team of researchers developed natural, plant-based haircare that effectively supports the body and gives you gorgeous, strong hair.

— Meet Karan Ratti, Sūun Haircare Co-founder and Head of Sūun Haircare Research Team.


Discover our Ayurvedic haircare products